The Strategic approach the process of Marketing by leading with Strategic Marketing, with the endpoint of the Sales function. They also communicate to consumers in ways to build an emotional connection with a unified “brand experience” to nurture affinity, via a Strategic Marketing Roadmap (which includes all the key elements of long-term Strategic Marketing). This fosters and encourages the growth of the Customer Base and long-term Customer Support. The Non-Strategic (typical of many businesses/companies) approach Marketing with Tactical Sales, without the groundwork Marketing Strategy rolled-out, which is necessary to facilitate Customers Acquisition and Maintenance. This practice stutters or even prevents growth.
Strategic Marketing Strategy
To ensure long-term success, the Strategic Marketing Strategy/Roadmap, driven by key brand elements and a distinct brand positioning, encompasses the integration of various other critical expertise strategies, such as Branding Strategy, Advertising Strategy, Digital Strategy, Events & Experiences Strategy, Publicity Strategy and Thought Leadership Strategy. This is dependent on the type of industry and many other factors. Branding Strategy At the core of a Brand Strategy is the personification of a brand (product or service, etc) into a person with a brand identity. This is the best way for a brand to build an emotional bond with consumers. A brand-driven organization, with a newly-defined brand culture, is also created to ensure the brand identity is systematically managed and communicated with consistency, resulting in optimum brand image.
Advertising Strategy
Every product or service will fare much better in the long run, if there is a point-of-reference Advertising Strategy specially drawn up for a particular brand of product orservice. This of course includes the skewing of budget and resources into specificchannels of communication (whether offline or online), so as to achieve best cost-effectiveness and brand awareness/image. As well, scaling advertising up or downshould not be entirely dependent on economic climate.
Digital Strategy
The Internet is now a popular hunting ground of whatever brand of product orservice, more so when most people are merely exploiting the numerous “free”avenues of promotion. A Digital Strategy, that is crafted based on a particularproduct or service, as well as the type of industry, and numerous other relevantfactors is the trump card needed, instead of simply spraying wild bullets, and hopingfor long-term measurable success.
Events & Experiences Strategy
Events and Experiences, which can capitalize on arousing the human five senses, notonly can reach out to more audiences, they give an extra measure of “presence” andbigness to a brand of product or service. Not so, if you do not have a masterful long-term Events & Experiences Strategy, to ensure that you get the best-possible ROI orbest-possible publicity in terms of brand awareness/image, or sales-conversions.Publicity StrategyThe advent of the internet realm opens up a whole new world to elevate theawareness and image, as well as knowledge of your whatever product or service.But are you reaching out to the right people, or are you at the right place at theright time? In the offline world, the ever-growing competitiveness of the marketplace means that not every brand will get the same amount of exposure. This is why you need a well-crafted Publicity Strategy.
Thought Leadership Strategy.
Being a Thought Leader, which is the hallmark of a strong or popular brand of product/service, means that you stand out from among all the players in your respective industry, for what you stand for, beyond just what your product/service can do. A Thought Leadership Strategy is critically useful, as the Media and Non- media communities will reach out for your voice, thereby giving your brand more mileage of awareness and publicity.