The Strategic approach the process of Marketing by leading with Strategic Marketing, with the endpoint of the Sales function. They also communicate to consumers in ways to build an emotional connection with a unified “brand experience” to nurture affinity, via a Strategic Marketing Roadmap (which includes all the key elements of long-term Strategic Marketing). This …
Social media and event marketing have two things in common: they are effective, intimate and high-impact ways to reach consumers, with the potential to create long-lasting and meaningful relationships. Several brands are successfully merging the physical nature of live experiences with the social media world. In a recent white paper, Legacy Marketing Partners says “it’s up to …
Read more “How to Leverage Live Marketing With Social Media Before, During and After Events”
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will …
Few marketing vehicles offer the advantages live events do. They provide unmatched opportunities for customers and prospects to touch, demo and otherwise interact with a product. Events facilitate relationship- and community-building with like-minded individuals, and enable brands to create a “brain-washing chamber” where they have complete control over the environment and messaging. Plus, live events …
Most business executives dub PR as ‘free advertising.’ This could not be farther from the truth. It neither is advertising, nor is free. As a matter of fact, it may be costly, VERY costly, depending upon how it is used, because it’s a time consuming and labor intensive process. Still while it almost is cliche; today, PR …
Read more “Why Public Relations is Important for your Business”
Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and …
Far too many people dismiss thought leadership as a buzzword devoid of real substance, which is unfortunate — because it’s not just a buzzword. But, what is it really? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity that today’s audiences …
Read more “4 QUESTIONS TO ASK WHEN THINKING OF THOUGHT LEADERSHIP”